Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

I simulate the competitive impact of several soft drink mergers from the 1980s on equilibrium prices and quantities. An unusual feature of soft drink demand is that, at the individual purchase level, households regularly select a variety of soft drink products. Specifically, on a given trip households may select multiple soft drink products and multiple units of each. A concern is that using a ...

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Appendix for: Product Differentiation and Mergers in the Carbonated Soft Drink Industry

Public Private Partnership in Healthcare Industry in Sri Lanka as an Alternative to Privatization

The study is focused on the public-private partnership in health sector in Sri Lanka. As a developing country, Sri Lanka faces a challenging task in order to improve the infrastructure facilities of the country after ending the thirty years of war. There is a requirement to develop the country as a whole along with all the industries such as education, health, transport, agriculture, etc. to me...

Occupational Stress and Burnout Among Lawyers in Sri Lanka

The aim of this study was to explore the associations between occupational stress measured through job demand control (JDC), and burnout among lawyers in Sri Lanka. The job demand-control model and the burnout model are among the most used theoretical frameworks that relate job characteristics to health and well-being of individuals. This study included 290 respondent lawyers practicing in the ...